Small Business SEO - Small Business SMO

It’s wild. I read somewhere that Google looks for over 100 criteria when it evaluates a page, and where to put it in its index.

So let’s start with the domain registration process.

How long did you register your domain name? 1 year like most folks? I mean why spend money registering your site for 2-10 years since you may not need it that long from now? This is a question search engines ask, too. Yes, they have that information (at least Google does, since they are an official ICAAN registrar) and they give points to the sites that have a domain name registered for longer than the standard one year.

Here’s one that alot of businesses get hung up on, the keywords in the domain name. Google any term, any term at all. How about, oh I don’t know, let’s say “hoaxes” for example.

(It really doesn’t matter what you search for, is my point. Search for anything, I promise that the main keywords are going to be found in the domain names, but seriously for for kicks and giggles, search for the word “hoaxes”.

Done? Ok, let’s see what you found!

(Play along, guys, I want to see some searching..)

Whoa, how about that? Basically, the keywords being in the url is very important and it’s even better when the domain name itself has the keywords in it.

This tells the search engine “this site is so relevant for this word, I even put it in my domain name, ha!”

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