The reason being is that so many small business owners don’t know what seo is going into developing their first web presence, and so get pushed into a set up by a web designer who doesn’t know seo either, and the business owner gets a pretty website built in ASP that has zero seo functionality.
The web developer feels oh so smart for delivering another quality asp powered site to another happy customer.
Until, the business owner realizes their site gets zero play from the search engines.
This is the hard part: Business owner hires an seo irm, the seo firm looks at the site, sees the .asp and immediately the price goes up. Or they cringe and maybe decide to take some shortcuts as the business owner won’t know what’s going on anyway. Just send some links, do what we can, and let that be the end of it.
Wrong.
This is where scripts come into play. Rather than shortchange a client, good seo people when faced with asinine web development turn to having custom scripts built to fill the seo needs of the client and keep them from bashing their heads against a wall.
The funny thing is that scripts are often seen as black hat, and are widely looked down upon by the white hat seo community. Why?
If the script is making the search engine’s job in fact easier, since it is helping distinguish content, how is this not a good thing?
What some in the seo community might not want to admit to, but is so true for the majority, is that even amongst them, some of their very best friends are scripts.
