Small Business SEO - Small Business SMO

The reason being is that so many small business owners don’t know what seo is going into developing their first web presence, and so get pushed into a set up by a web designer who doesn’t know seo either, and the business owner gets a pretty website built in ASP that has zero seo functionality.

The web developer feels oh so smart for delivering another quality asp powered site to another happy customer.

Until, the business owner realizes their site gets zero play from the search engines.

This is the hard part: Business owner hires an seo irm, the seo firm looks at the site, sees the .asp and immediately the price goes up.  Or they cringe and maybe decide to take some shortcuts as the business owner won’t know what’s going on anyway. Just send some links, do what we can, and let that be the end of it.

Wrong.

This is where scripts come into play. Rather than shortchange a client, good seo people when faced with asinine web development turn to having custom scripts built to fill the seo needs of the client and keep them from bashing their heads against a wall.

The funny thing is that scripts are often seen as black hat, and are widely looked down upon by the white hat seo community. Why?

If the script is making the search engine’s job in fact easier, since it is helping distinguish content, how is this not a good thing?

What some in the seo community might not want to admit to, but is so true for the majority, is that even amongst them, some of their very best friends are scripts.

This is a different take on social media, that I think needs sharing. Interesting, the less is more approach which will probably work best in the end.

http://onlinemarketingbanter.com/social-media-overload/

The key, no pun intended, to finding good search engine keywords and choosing keywords is to find those with good search volume and little OPTIMIZED competition, and yet still relevant to your site.

This video explains it in detail:

[youtube:http://www.youtube.com/watch?v=E9uC7s2pXlQ]

A look at what happens when a small business owner (in this case a stick figure) goes through when they realize that their web efforts, like Britney Spears, need a little professional assistance from time to time. Hijinx and hilarity ensue!

[youtube:http://www.youtube.com/watch?v=YPSozmF7zn8]

read more | digg story

This is an example of a Search Engine Optimization Analysis we did for one of our clients. Enjoy!
[youtube:http://www.youtube.com/watch?v=2CeKFWe8I6M]

Free traffic from Search Engines has been a windfall for many businesses.

As people started wanting to get more of the free traffic and increased revenue high Search Engine listings could provide, Search Engine Optimization firms popped up, offering to help those who wanted these results.

Search Engine Optimization (SEO) has three types:

White Hat: Follow the search engine ‘rules’ and genuinely try to help the Search Engine by making pages more ‘Search Engine Friendly’
(read: easily crawled and indexed by search engines)

Black Hat: Will try to manipulate the natural search engine results in a number of ways. If you get caught, your site can be banished from the search engine altogether or penalized to where you will get no traffic, ever. (Also known as search engine ’spamming’.)

Grey Hat: Mostly white hat, but will bend or break a rule every now and then, or looks for ‘grey’ areas of the search engines to exploit. Powerful to a point without penalty, if done correctly. (Not usually done correctly)

The first myth of SEO is that you need to submit your site to search engines.

No way, Jose! Trust me, they want to come find you. You don’t need to pay anyone to do this for you.

Real SEO is much, much more than that and is worth the money…most of the time…but we’ll get to that part soon enough.jus

The other myth we need to  just mention (there is a whole section devoted to it: Social Media Marketing). The myth is that Facebook and MySpace are going to make you rich overnight. Or at all. If you don’t even own them.

But, I promise there is much more in store…

When I first started offering my services to clients I had absolutely zero intention of offering Search Engine Optimization Services.

I had been doing SEO for my own sites for years, but it had never occurred to me that others were interested in it for their own sites. I really thought it was a right of passage for webmasters and netpreneurs to go on this journey themselves.

THAT is the kind of thinking one develops when they are immersed in the Internet Marketing world for years.

I came to find out that most people have better things to do.

I just wanted my sites to make money, and because I had tried the typical Search Engine Optimization Firms (the kind that rip off the vast majority of unsuspecting boobs who are new to all of this.

So, once I realized that “submitting my site to hundreds of search engines” was crap, and that the “get top ranking in Google in 48 hours” was crap as well, I got down to business.

Three years later, I quit my 100K/yr day job and did….nothing.

Why not?

My sites were doing that well.

But then a strange thing happened to me. I got bored and thought I would offer my services to others.

But I was more interested in offering Google Adwords management. I love to brag that I rock at Google Adwords, and they love my 6-15k per month as well. (Even though my sites rank in the top ten for alot of very competitive keywords, PPC is a huge part of my overall Search Engine Marketing Strategy that I employ.

I also had developed a call tracking solution that integrates with Google Conversion tracking, so I paired these two up, added a web based CRM package and went to selling my services.

But, everyone kept telling me to shut up about that stuff and wanted to know more about SEO (Search Engine Optimization for the uninitiated).

My first month in offering SEO  was a 6k month, with NO advertising, no website, no nothing.

Henceforth I offer my search engine optimization services.

We’ll be discussing other Search Engine Optimization Firms on a regular basis here, the good, the bad, and the downright criminal.

Stay tuned…

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